Bruce Leigh Myers holds a Doctorate in Graphic Communications from New York University. He is an Associate Professor in the Department of Packaging and Graphic Media Science in the College of Engineering Technology at Rochester Institute of Technology (RIT). He is also the director of the Master of Science and the Bachelor of Science in Print and Graphic Media programs. 

Before joining RIT, he worked for over twenty-five years in the printing industry in sales, technical, management, teaching, and training management positions at Agfa and X-Rite, Incorporated. He previously served as a resident professor in Graphic Communications at Kean University in New Jersey. He served over fifteen years as an Adjunct Professor teaching theoretically based Graphic Communications concepts at New York University.  

He is a frequent speaker at industry events domestically and abroad and is published in industry trade press and academic journals. Relevant international speaking and training experience includes various industry events and institutions in the People’s Republic of China, including the printing programs at Universities in Beijing, Shanghai, and The Advanced Printing Technology Centre Ltd (APTEC) in Hong Kong, as well as the China Print International Printing Technology Exhibition in Beijing. He has developed and executed technical sales training curricula for digital imaging, color management, and advanced color measurement techniques for X-Rite Incorporated employees and dealers. He also sold and implemented color measurement solution programs to brand managers at major consumer packaging organizations. He has written technical specification manuals, prepared, and presented color quality control programs to major international packaging vendors, and oversaw the adoption of brand management initiatives. 

Luminous Viewing Booth Match To Computer Monitor: Concerns For Soft Proofing Applications

Bruce Leigh Myers, Ph.D., Rochester Institute of Technology

Soft proofing has seen increased interest due to faster turnarounds, tighter budgets, and travel restrictions exasperated by the global pandemic. Further, some applications such as critical retouching and hybrid combinations of both hard and soft proofing solutions require the ability to match the luminance of the viewing booth to the luminance of the monitor.

Manufacturers of viewing booths have responded with three solutions:

  1. Manually adjustable viewing booths
  2. Sensor-based viewing booths
  3. Viewing booths that integrate directly into a soft proofing software to automatically adjust illumination

The presently proposed study evaluates the luminance of the three methods. Using a spectrometer, the luminance of each type of viewing booth will be measured when a variety of images are displayed on a graphics monitor in a controlled environment. Resultant data can inform the effectiveness and variation expected by each method. In addition, other information relevant to ISO 3664: 2009 will be recorded and evaluated.

It is also recognized that for some booths the typical “warm-up” time needs to be accounted for each time the luminance of the viewing booth is adjusted. After each adjustment any variation due to “warm-up” time will be recorded at several time intervals, with a goal of providing quantitative data that may result in practical standard operating procedures for practitioners.