Building a Scalable ‘Self-serve’ Augmented Reality Platform – A Case Study

Alan Smithson, MetaVRse

In November 2018, Canadian national newspaper, “snapd Newspaper” launched their own ‘self-serve’ Augmented Reality (AR) platform that allowed their over 4000 independent sales representatives to not only sell AR, but create it easily with drag and drop functionality.  MetaVRse was tasked to create a scalable content management system (CMS) with advanced computer vision, geo-targeting and AR technologies built-in.  With over 96 different versions of the publication, the segmentation and database management was a key challenge.  Presentation will include key metrics, challenges, and findings of this real-life case study.