Digital Textile Printing In the Fashion Industry

Authors: Martin Habekost, Donna Abdelrazik, Ryerson University
Acknowledgements: Junior Morimoto, Ryerson University

Conventional textile screen printing processes have supported the fashion industry for centuries. With the advancement of digital technologies and the consumer purchase behaviour shift to fast fashion and sustainable fashion methods, the industry’s printing needs are evolving, and manufacturers of digital textile printing devices are innovating to meet this demand. An overview of digital textile printing technologies will be given.

As we re-emerge from the global pandemic of 2020, there is a significant growth prediction of the worldwide digital print textile market.  Allied Market Research projects the value to quadruple to $8.8 billion by 2027. Research and Markets is predicting a CAGR of 9.37% and estimates that the global digital textile printing market will reach $1.66 billion by 2026. The research paper will look at the technological advances in digital textile printing and the driving market forces influencing its growth momentum.

Factors impacting the expansion in digital textile printing include agility and speed to market, cost-effective production processes, near-shore production, local material sourcing, increased creative application opportunities such as photorealistic reproduction quality and sustainable initiatives. Even conventional screen printers are retrofitting their equipment to support increased demand and speed in the overall printed textile market.

With sustainability at the forefront of operations and corporate social responsibility, the advancement of digital textile printing methods point to more sustainable fashion production. A closer look at the environmental impact of digital textile printing methods will be explored to evaluate the promoted benefits.