Marketing Automation for Personalized Campaigns

Idan Youval, XMPie, a Xerox Company

XMPie’s Circle PersonalEffect Edition (PE Edition, Version 4) is a solution for managing omnichannel communications, visualizing the customer experiences and implementing them.

XMPie’s raison d’être has always been to bridge the print and the digital world by allowing all media channels to share a common foundation of Data and Logic, and using the best possible creative application to create the content for each media. The industry has now moved to embrace omnichannel communications which embrace ‘one view of the customer’. This is what XMPie brings to the table – cross media personalization solutions that are integrated and consistent across all channels, spanning time, with both outbound and inbound communications.

Idan oversees the pre-sales and post-sales operation of XMPie in the Americas, operating from Atlanta. He has been at XMPie for over seven years, initially as the Product Manager of Print Technologies, responsible for Web2Print software. Idan has over 17 years of experience in the industry, including positions at Press-sense (acquired by PageFlex) and HP Indigo. Idan also has extensive technical knowledge from working for the largest Israeli ISP and