Marketing Automation for Personalized Campaigns
Idan Youval, XMPie, a Xerox Company
XMPie’s Circle PersonalEffect Edition (PE Edition, Version 4) is a solution for managing omnichannel communications, visualizing the customer experiences and implementing them.
XMPie’s raison d’être has always been to bridge the print and the digital world by allowing all media channels to share a common foundation of Data and Logic, and using the best possible creative application to create the content for each media. The industry has now moved to embrace omnichannel communications which embrace ‘one view of the customer’. This is what XMPie brings to the table – cross media personalization solutions that are integrated and consistent across all channels, spanning time, with both outbound and inbound communications.