Immersive Media: The New Language of Enchantment

Jeff Gomez, Starlight Runner Entertainment

Immersion is the moment that your audience members become participants in your communication or narrative. It is when they are surrounded by a three-dimensional experience, where their sense of touch joins sight and sound. While video games, virtual reality and augmented reality technologies have inched us ever closer to true immersion, many of these have come up short due to sensory confusion or abstraction. In recent years, Starlight Runner Entertainment CEO Jeff Gomez has worked with clients such as the Walt Disney Company, to revive the graphic arts as a vital component in dynamic immersive entertainment projects. For the first time in this exclusive talk, Gomez will share new techniques and a new language for immersive media. He will present case studies in story world development and narrative design that leverages graphic arts technologies to help create compelling experiences that fully surround, enchant, and thrill each participant, and can be perceived differently by each audience member.

Jeff Gomez, CEO of Starlight Runner, is a leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. He specializes in the expansion of entertainment properties, premium brands, and socio-political themes into highly successful multi-platform communications and international campaigns.

As a producer accredited by the Producers Guild of America, Jeff also develops the story worlds of films, TV shows, videogames, toys, books, comics, apps, immersive entertainment projects, and theme park attractions. This deepens engagement and accelerates the development of participative communities, resulting in mass audience approval, brand loyalty, and increased revenues.

Jeff’s pop culture work has impacted such blockbuster properties as Disney’s Pirates of the Caribbean, James Cameron’s Avatar, Hasbro’s Transformers, Sony Pictures’ Spider-Man and Men in Black, Microsoft’s Halo, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Jeff has also developed highly successful transmedia campaigns and participative brand narratives for Coca-Cola (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Electronic Arts, Sesame Workshop, Disney Parks & Resorts, World Vision Canada, and BBC Studios.

Read more about Jeff Gomez and his company Starlight Runner Entertainment at: