On Demand Textiles and the Colorful Challenge of Web to Print

Kerry Maguire King, Spoonflower

Abstract: The web to print business model presents a set of challenges for the graphic arts industry in regard to image workflow and color management for digitally printed products. Within the context of a textile operation such as Spoonflower, the system is further complicated by factors including printer platform, substrate type, ink chemistry and finishing requirements. This presentation will highlight some of the unique characteristics of the print-on-demand setting for textile products. The discussion will provide insight into management of repeating surface designs and will feature obstacles and opportunities for technology development that support the fulfillment of customer expectations for textile products purchased via the web.