Dr. Martin Habekost joined the School of Graphic Communications Management at Ryerson University in August 2005 after working for 10 years in the ink manufacturing industry. After graduating from the University of Hannover, Germany in 1995 with a doctorate in Analytical Chemistry he joined Michael Huber Munich, Germany to start his career in the ink manufacturing industry. In 1997 Dr. Habekost joined Hostmann-Steinberg Canada Ltd, now Hubergroup Canada Ltd. and worked in various roles in R&D, technical service and color measure-ment and color control applications.

At Ryerson University Martin Habekost continued his research into color measurement and color differencing equations. He has pre-sented papers in regards to color measurement, color differencing equations, color measurement of metallic inks and paper topography at TAGA conferences since 2006. From 2010 to 2014 Dr. Habekost was the VP of Education for TAGA.

Since joining Ryerson University Dr. Habekost has published many articles in peer-reviewed journals and trade publications and a chapter in the PIA book “Digital Photography for Print”. He is also the faculty advisor to the Ryerson TAGA student chapter.

Currently Dr. Habekost is Associate Chair of the School of Graphic Communications Management at Ryerson University.

Digital Textile Printing In the Fashion Industry

Authors: Martin Habekost, Donna Abdelrazik, Ryerson University
Acknowledgements: Junior Morimoto, Ryerson University

Conventional textile screen printing processes have supported the fashion industry for centuries. With the advancement of digital technologies and the consumer purchase behaviour shift to fast fashion and sustainable fashion methods, the industry’s printing needs are evolving, and manufacturers of digital textile printing devices are innovating to meet this demand. An overview of digital textile printing technologies will be given.

As we re-emerge from the global pandemic of 2020, there is a significant growth prediction of the worldwide digital print textile market.  Allied Market Research projects the value to quadruple to $8.8 billion by 2027. Research and Markets is predicting a CAGR of 9.37% and estimates that the global digital textile printing market will reach $1.66 billion by 2026. The research paper will look at the technological advances in digital textile printing and the driving market forces influencing its growth momentum.

Factors impacting the expansion in digital textile printing include agility and speed to market, cost-effective production processes, near-shore production, local material sourcing, increased creative application opportunities such as photorealistic reproduction quality and sustainable initiatives. Even conventional screen printers are retrofitting their equipment to support increased demand and speed in the overall printed textile market.

With sustainability at the forefront of operations and corporate social responsibility, the advancement of digital textile printing methods point to more sustainable fashion production. A closer look at the environmental impact of digital textile printing methods will be explored to evaluate the promoted benefits.