Categorical Effects In Printed Color for Elderly and Young People Under Different Color Temperature of Lighting

Supawadee Theerathammakorn and Boonchai Waleetorncheepsawat, Sukohthai Thammathirat Open University, Thailand;
Tomoko Obama, Shizuoka University of Art and Culture, Japan

We investigate the color boundary determined by elderly and young people on comparison of 12 categories of color under the difference in color temperature of lighting. The experimental subjects were comprised of 15 elderlies with the age of 60 -70 years old and 31 young people with the age of 25 – 35 years. Subjects determined the printed color of 1,046 color patches and sorted out them into one of twelve category color boxes (Red, Red-Yellow, Yellow, Yellow-Green, Green, Green-Blue, Blue, Blue-Purple, Purple, Purple-Red, Pink, and Brown). In case of no decision on color patch into the 12 color boxes, the patch was put into “Out” box. The viewing conditions were LED lamp with 2 correlated color temperatures (CCTs) of 6500 and 2800 K, an illuminance of 700 lux, and 0/45 degree observer. CIELAB, CIELCH color space were evaluated and analyzed for color categorical effects between the two groups under different CCTs. MANOVA was applied in terms of statistical analysis. In additions, the 12 categorical colors perceived by the two groups was evaluated by using color difference (delta Eab and delta E2000). The MANOVA results revealed that color boundary is more relate to the color value than the factor of age group or the lighting conditions and also color boundary judgement for the 12 colors of elderly and young are not significantly different, either 6500 K or 2800 K by using statistical analysis. However, we found that the most of 12 categorical colors of elderly under 2800 K presented remarkably color difference compared to elderly under 6500 K, young under 6500 K and 2800 K. The findings suggest that the interaction between color categories and different groups of aging people and also using color design under different lighting condition should be  concerned.

Supawadee Theerathammakorn is an Associate Professor at School of Science and Technology, Sukhothai Thammathirat Open University (STOU), where Supawadee teaches undergraduate level courses on General Studies in Packaging and Packaging Converting Technology and graduate level courses on Sustainable Packaging and Master Thesis Seminar. She holds a Ph.D. candidate in Imaging Technology from Chulalongkorn University, Thailand at present, M.S. in Packaging from Michigan State University, USA in 1993, and B.S. in Photographic Science and Printing Technology from Chulalongkorn University, Thailand in 1987. She is a member of the Editorial Board of the ASEAN Journal of Open and Distance Learning (AJODL) in Thailand. Her primary research interest focuses on packaging in terms of sustainability, converting, and design. She has recently completed an article on Effect of Color Attributes on the Buying Decision Model for Durio zibethinus L. Prior to joining the School of Science and Technology, she spent time 3 years working as a Printing Section Head at STOU. In addition, she worked about a year as Technical Service Supervisor at Strongpak Public Company Limited (Amcor Flexibles Bangkok Public Company Limited- at present). She was invited as a visiting lecturer to teach undergraduate course on Thai Printing and Packaging Technology at Hochschule der Medien, Stuttgart University in Germany in June 2004.